Yet anyone who’s spent any time in consumer marketing reads these initials as “Brand Development Index.” Helping Clients rack up high BDIs is what BDI is all about. We are a team of senior-level marketing and advertising folks with years together helping brand marketers achieve and maintain high Brand Development Indices with brand positioning and advertising campaigns that clearly and persuasively communicate benefits.

We have mastered the first three of the four stages in the classic life cycle. From Introduction, developing multimedia trade and consumer advertising for new product launches to Growth, developing market footholds and strengthened consumer appreciation, to Maturity, maintaining and enhancing the image of some truly classic mature brands.

Elsewhere the fourth stage is often known as decline. At BDI we know that truly great brands never die. Instead they constantly Evolve. We have engineered premium brand evolution strategies, holding classic brands true to their core benefit promise while constantly evolving how that benefit is delivered.