BDI Experience: New Brand Introductions

	WF Young Company was launching the Absorbine Jr Patch, a line extension with high expectations, but not a large marketing budget >>
	Charley and Sons wanted to transfer their success in the Mexican foodservice market to the consumer market >>
	Alliance Nutrition produced so many different equine feed products—for so many different kinds of horses—that consumers became confused—and frustrated >>

When a brand is born, the company must inform its potential customers that it is available to them. Introducing a new brand requires a lot more than a product name and a logo. Before introducing a new brand to the market, a company must have in place a master marketing plan based on the accurate market research. This information is essential to a successful product launch.