Absorbine
Jr has been a market leader in intensely marketed
external analgesic category for over 100 years, despite
competing against giant international drug companies
with a much smaller budget >>
Absorbine
Vetrinary Products are sold through a three-tiered
distribution system-from manufacturer through distibutor
to retail outlet, requiring push and pull marketing
tactics >>
Due to many
factors, traditional paste wax market—which Turtle
Wax owns—is on the
decline >>
When a new product or brand is first introduced, it often
grows by leaps and bounds for the first couple of years. It
is not uncommon to double sales from year 1 to 2 and have
a subsequent growth period of 10% per year for several years.
