Richard’s expertise lies in the development and management of comprehensive advertising plans supporting brands that are sold through multi-level distribution systems. He has over 25 years experience in new product development—leading the successful introduction of over 65 national and regional brands. Richard received the prestigious EFFIE award from the New York Marketing Association for work on Jim Dandy Brands.

Richard earned his degree in Journalism from the University of Georgia and began his advertising career at Tucker Wayne & Company in Atlanta. Before founding BDI, he served as the Senior Vice President of Liller Neal Incorporated and Managing Partner at Van Winkle & Associates.