BDI Category Experience: Consumer Goods

	Turtle Wax: Leveraging Brand Equity for Increased Profits >>
	Absorbine Jr: Launching a New Consumer Brand via 10 Second TV Spots >>
	Gordo's Queso Loco: Launching a Brand and a Category on a Shoestring Budget >>
	Bob's Candies: Turning a Seasonal Brand into a Year Round Category Leader >>

BDI is committed to all of its clients regardless of marketing budget. In the consumer goods category we have developed branding strategies for numerous exciting products. In the case of Gordo's Queso Loco we developed it's name, logo, packaging and website for the first restaurant-style white cheese dip.