Situation:
Absorbine Veterinary Liniment has been a trusted brand since 1892. But larger competitors offered more complete lines of equine care products.

Goal:
Transfer relevant brand equity into new products and line extensions.

Our Role:
BDI was involved in all phases of strategic planning, developing the communications materials for every item in the new lines.

Results:
Absorbine Veterinary Products continue to be leaders in several categories and have become the backbone of W.F. Young.