Situation:
Absorbine Veterinary Products are sold through a three-tiered distribution system-from manufacturer through distibutor to retail outlet, requiring push and pull marketing tactics.

Task:
Develop marketing progrms that coordinate and integrate the various trade and consumer efforts.

BDI Role
Develop communications programs containing elements for each step from factory to end-user.

Results:
With solid three-tiered marketing support, Absorbine's products are among the leaders in each category in which they are represented.