Situation:
Since 1918, the trade had been aware of small, independent Bob's Candies of Albany Georgia. Unfortunately, the trade perception was that they were a strictly seasonal brand category.

Task:
With a slingshot budget, Bob's needed to increase trade awareness and interest in the company's complete line of candies.

BDI role:
We developed a benefit-focused trade advertising campaign and a mobile sales presentation.

Results:
Initial results are encouraging as orders have been pouring in and the brand is growing in the early stages of this project.