Situation:
Charley and Sons wanted to transfer their success in the Mexican foodservice market to the consumer market.

Task:
Gain grocery distribution of selected Mexican food items.

BDI Role:
We developed a name—Gordo’s Queso Loco—logo, packaging and website for the first restaurant-style white cheese dip.

Results:
Gordo’s Queso Loco has gained significant grocery store distribution and steadily increasing sales.