Situation:
WF Young Company was launching the Absorbine Jr Patch, a line extension with high expectations, but not a large marketing budget.

Task:
Build awareness of the new line extension and its unique delivery system with reduced marketing funds.

BDI Role:
We were charged with developing and implementing a launch plan sufficient to meet awareness goals.

Results:
We developed a launch plan built around a series of hard-working 10 second spots that registered the brand name and demonstrated product application.